Mtv Networks the Arabian Challenge - 4307 Words

ICMR Case Collection Co p y Icfai Center for Management Research MTV Networks: The Arabian Challenge o D . N ot BSTR294 - Teaching Note ï›™ 2009, Icfai Center for Management Research. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means- electronic or mechanical, without permission. To order copies, call +91-40-2343-0462/63 or write to Icfai Center for Management Research, Plot # 49, Nagarjuna Hills, Hyderabad 500 082, India or email Info@icmrindia.org. Website: www.icmrindia.org BSTR/294 MTV Networks: The Arabian Challenge TEACHING NOTE ABSTRACT Co p y MTV Networks (MTVN) had†¦show more content†¦The Arab world derives its strategic importance from the fact that around 60% of the earth’s oil reserves are at or near the Arabian Peninsula. For MNCs, the Arab world’s teeming youth population is another attraction. In the Middle East, 65 percent of the people are under 25 years of age. When compared with the demographics in Western countries, this fact has strong implications for businesses. N ot The Arab countries are religiously and ethnically diverse. The Arab world is a location of several world religions (Islam, Christianity, and Judaism) and a multitude of ethnic and linguistic groups. However, the predominant religion is Islam, and Arabic the dominant language. To be an Arab is a cultural trait rather than a racial one. Arab history and culture are based on tribalism. Some aspects of Arab culture are discussed here: Arab Worldview – It is based upon six concepts: Atomism: Arabs tend to focus on parts rather than on the whole. They tend to see the world and events as isolated incidents, snapshots, and particular moments in time. †¢ Faith: Arabs usually believe that almost all things in life are controlled by the will of God (fate) rather than by human beings. †¢ Wish Vs Reality: Arabs express emotion in a forceful andShow MoreRelatedMtv Networks: the Arabian Challenge1338 Words   |  6 PagesMTV Networks: The Arabian Challenge 1. Question 1 Experts felt that one of the biggest challenges faced by MTV while launching MTV Arabia was the prevalent culture in the Arab world. Discuss the Arab culture. How is it expected to pose a challenge to MTV? First of all, it is impossible to talk about groups of people without generalizing. At this point it must be emphasized that there is not just â€Å"one† Arab culture or society. The Arab world is full of rich and diverse communities, groupsRead MoreAaron Abrams . Professor Harding . Mgt375 . 3/21/17. 1.1220 Words   |  5 Pagesdecent clothes in front of the other sexes. There cannot have sex until marriage. Their cannot use slang language and there are anti-American. MTV has multiple challenge while doing their television show in Saudi Arabia. One of the problem were the language translation. It did not usually translate properly or reveal a very explicit sexual message. MTV still maintain their Western ties which led to most of their shows being censored. Only forty percent of Arabic teenagers watch this program. TheRead MoreEssay on Mtv Arabia1329 Words   |  6 PagesCase Analysis: MTV Arabic Introduction: Music Television or MTV is the pioneer of the concept of a cable music channel. It started in 1981 in United States. This was a mark of the commencement of the cable TV revolution in the history. The primary audience for MTV is those in the 12 to 24 age group. Later on, MTV launched many sister channel, this includes VH1 (video hit one) which shows light popular music, Rhythm and blues which shows Ramp;B, jazz, classics and country music, and lastly NickelodeonRead MoreCase Study : Music Television Networks1182 Words   |  5 PagesCase Study Summary Music Television Networks (MTVN) had developed over the years a reputation for its ability to provide localized content without diluting what MTV stood for. What MTV wanted to do now, was enter the Arabian/Middle Eastern markets where everything is different. However, the company faced the most challenging test in late 2007 with its launch of MTV Arabia in the Middle East, which some experts considered as the biggest launch in the channel s history. While the market in the MiddleRead MoreArab Culture and MTV708 Words   |  3 PagesMTV Networks launched MTV Arabia in a partnership with Arabian Television Network and as part of a global standard. On one side of the debate, proponents believed that introducing MTV to the region would provide more of an international connection to youth that is craving both information and participation from the West. On the other side, more conservative Islamic elements see the Western cultural influence as decadent and divisive. From a sociological point of view, the sharing of cultures as societyRead MoreAssignment 2 Essay2202 Words   |  9 Pagesï » ¿ Analysis of MTV Networks: The Arabian Challenge Introduction With the boom of globalization and the world’s growing love of celebrities, it was about time that the music and youth entertainment industry tapped into the consumer hungry Arabian market. MTV saw this opportunity as a move that could unite the Arabian population by showcasing local talent on a world stage, as well as bringing international stars into the region. The market for an international music channel in the Middle EastRead MoreManagement7125 Words   |  29 PagesBSTR/294 IBS Center for Management Research MTV Networks: The Arabian Challenge This case was written by Debapratim Purkayastha, IBS Center for Management Research. It was compiled from published sources, and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. 2008, IBS Center for Management Research. All rights reserved. To order copies, call +91-8417-236667/68 or write to IBS Center forRead MoreMtv : The World Of Art And Entertainment1511 Words   |  7 Pagesinception in 1981, MTV has been a cultural phenomenon as a leading force for pop culture and has changed the world of art and entertainment. The network captured the hearts (and wallets) of millions of young people and quickly built this American cable channel into a global youth cultural mega empire. MTV Networks (MTVN) has developed a prominent global reputation for its ability to provide content without compromising the MTV culture. However, the company faced its biggest challenge in late 2007 withRead MoreMtv Arabian Challenge7403 Words   |  30 PagesBSTR/294 ICMR Center for Management Research MTV Networks: The Arabian Challenge This case was written by Debapratim Purkayastha, ICMR Center for Management Research. It was compiled from published sources, and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. For use by students of Icfai Flexible Learning programs. Not to be reproduced or distributed in any form or by any means. 2008, ICMRRead MoreMtv Networks And The Middle East Essay1953 Words   |  8 Pages Introduction MTV Networks is known as the biggest music television channel in the world embraced a new challenge of introducing their channel to the Arab countries. The thriving of globalization and the world’s growing love of celebrities, MTV executives decided to approach the growing Arabian market with target the music lover and youth entertainment industry. MTV saw this opportunity to gain new market shares and a move that could unite the Arabian population by showcasing local